Saint Laurent Paris faz campanha rocker

Posted on Apr 5 2013 - 11:36am by admin

Hedi Slimane, estilista e diretor criativo da Saint Laurent Paris, resolveu dar uma pegada rebelde à nova campanha da grife de luxo francesa e chamou estrelas do rock para fazer as vezes de modelo.

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O primeiro clique a ser divulgado da nova campanha, que recebeu o nome de The Saint Laurent Music Project, traz o cantor Marilyn Mason com sua característica maquiagem pesada devidamente vestido com uma jaqueta biker de couro da grife.

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Em seguida, Hedi Slimane divulgou imagens de Courtney Love posando com vestido, casaco e terninho da Saint Laurent Paris, cliques que foram feitas na própria casa da cantora.

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Kim Gordon, vocalista do Sonic Youth, e Ariel Pink, cantor famoso na cena musical de Los Angeles, local onde Hedi Slimane reside e trabalha, também estão na nova campanha da grife.

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Essa não é primeira vez que estrelas da música posam para campanhas da Saint Laurent Paris. Desde que assumiu o comando da maison, Slimane já botou o cantor Beck como rosto das novidades de moda masculina da label e a hypada cantora Sky Ferreira, que é a atual garota-propaganda da Arezzo, também já posou para a grife.

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Esperto, Hedi Slimane adotou a estratégia de chamar astros da música para estrelar campanhas da grife como uma forma de aproximar a Saint Laurent Paris do público jovem, tornando a marca mais comercial. Até mesmo o tema da última coleção da label é inspirado no mundo da música e faz referência ao grunge.

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